Privacy policy

Effective November 14, 2026

This policy explains how Unwrap Rush Christmas for iPhone and iPad, published by picoBlu LLC, handles information. You can reach us at unwraprushxmas@picoblu.com.

Your game on your device

You do not need a picoBlu account to play. The game stores progress and preferences on your device: scores, coins, streak dates, purchase entitlement state, transaction identifiers used to prevent duplicate coin delivery, difficulty, game mode, sound and haptic settings, and your selected age range. It also stores ad-session counters and timing used to limit ads. We do not operate a picoBlu cloud-save service for this information. Device backups may be handled by Apple under your device settings.

Advertising and privacy choices

The free game integrates Google AdMob advertising and Google’s User Messaging Platform (UMP) for privacy messages. Advertising is available only when the required service setup and privacy checks are complete. Development builds use Google test ads. Public-release advertising remains unavailable until production configuration is supplied. Before advertising starts, the game asks for an age range. It does not ask for an exact birth date. In the current implementation, choosing “Under 13” or “Prefer not to say” prevents the ad SDK from being initialized or ads from being requested. The selected range is saved on your device; an eligible teen selection is also used to send an under-age-of-consent signal to UMP and apply child treatment to all eligible ad requests.

Ad requests are configured as non-personalized, with Google’s publisher personalization disabled, publisher first-party ID disabled and a maximum ad content rating of G. These controls do not mean that no information is collected. When advertising or consent services run, Google may process:

• IP address and coarse location, including location inferred from your IP address;
• device or app identifiers, device/app information, and consent choices or signals;
• advertising information, such as ads displayed, and interactions such as views and taps;
• crash information, diagnostics and performance information, such as launch time, hangs and energy usage.

Google uses these categories to provide and measure ads, run analytics, prevent abuse and improve its services. The game does not request Apple’s App Tracking Transparency permission or intentionally enable personalized advertising. The SDK’s data practices are described in Google’s iOS SDK disclosure and Google’s Privacy Policy.

Where Google requires a privacy message, UMP presents it before eligible ad requests proceed. If the game shows an Ad Privacy button in Settings, use it to review or change the choices available in your region. If the required consent flow fails or ads cannot be requested, you can still play. Purchasing the No Ads + Naughty upgrade removes advertising; earning Naughty Mode alone does not.

Full-screen interstitial ads are disabled by default and require a valid remote setting to become available. If an online configuration check is enabled, the hosting provider receives the connection information needed to deliver that setting, such as IP address and request information. No configuration-server endpoint is currently enabled in the game. We have not enabled Unity Analytics or Unity Cloud Diagnostics in the game configuration.

Game Center leaderboards

If you are signed in to Apple Game Center, the game submits your scores and longest day streak to Apple and loads leaderboard entries. The leaderboard displays Game Center names, ranks and scores. Apple associates Game Center activity with your Apple Account, and your nickname and leaderboard scores may be visible to other players. We do not receive your Apple Account password. You can manage Game Center in your device settings. See Apple’s Game Center & Privacy notice.

In-app purchases

Apple processes purchases of coin packs and the No Ads + Naughty upgrade through the App Store. The game uses StoreKit product information, verified transaction identifiers and entitlement status to deliver purchases, prevent duplicate delivery and restore the non-consumable upgrade. We do not receive your payment-card details. See Apple’s App Store & Privacy notice.

Sharing and support

Sharing a streak card opens Apple’s share sheet. The image or text is sent only through the destination you choose; that destination’s privacy policy applies. The game does not upload share cards to a picoBlu server.

If you email support or use Send Feedback, we receive your email address, message, and anything you choose to attach. The feedback subject includes the game’s version. We use this information to answer your request, investigate the problem and maintain support records. Do not send passwords, payment-card details or other sensitive information.

This website

These support and privacy pages are hosted on Cloudflare Pages. Cloudflare processes connection information, such as IP address and request information, to deliver and protect the site. These pages contain no advertising, analytics scripts, forms or embedded third-party media. See Cloudflare’s Privacy Policy.

Retention, security and your choices

Local game information remains on your device until it is cleared by you, the operating system or removal of the app, subject to your device’s backup settings. Removing the app can lose local progress and consumable coin balances. Apple and Google retain information according to their own policies; removing the game does not automatically erase information they hold.

We keep support correspondence for as long as needed to handle the request and any related operational or legal obligations. Access is limited to support and service providers needed to handle it. Depending on where you live, you may have rights to access, correct, delete or receive a copy of personal information, or object to or restrict its use. Email us to make a request or ask about your choices. We may need to verify a request and explain information that we do not control. You may also contact your local privacy regulator.

Apple and Google may process information outside your country under their applicable privacy terms and safeguards. No storage or transmission method is guaranteed completely secure.

Children and parents

The game’s current age-range gate prevents ad initialization for a player who selects Under 13 or Prefer not to say. This does not change Apple’s handling of Game Center or purchases. Parents can manage Game Center, purchases and app access using Apple’s parental controls. If you believe a child sent personal information directly to us, contact support so we can investigate and address it.

Changes and contact

We will update this page when the game’s data practices change and show the new effective date. Questions or privacy requests: unwraprushxmas@picoblu.com.